Workshop Beyond Profit: Redefining Business for Social Value & Sustainability

What if business was not about maximizing profit, but about solving social issues and creating value for communities, while still being financially sustainable? This interactive workshop challenges participants to imagine just that.

Through small group discussions, guided prompts, and creative exercises, you will:
•    Explore the transformative potential of redefining business.
•    Analyze systemic barriers that keep the old model in place.
•    Share unconventional ideas and resources.
•    Leave with a personal action pledge for shaping the future of business.

The format combines science, practice, and playfulness: from an icebreaker that fosters deep connection, to structured turn-taking that ensures every voice is heard, to tangible “action postcards” that make your ideas last beyond the room.

What to expect?
•    Engaging group conversations on the future of business.
•    A safe and inclusive environment where all voices matter.
•    Practical tools and inspiring examples of regenerative models.
•    A chance to reflect on your own “activation points” for change.

Why join?
Because the way we define business shapes the world we live in. This workshop offers not only new ideas but also a personal entry point into creating regenerative futures. You’ll leave with inspiration, clarity, and a concrete step you can take to align your own work or organization with social value and sustainability.

The workshop will be held in english by Adina Deacu. Social Entrepreneur | Environmental Psychology Researcher & Consultant

Adina Deacu is the 2025 Klaus Töpfer Sustainability Fellow at the Research Institute for Sustainability at GFZ (RIFS) in Potsdam and an environmental psychology researcher focused on regenerative business and leadership. As founder of Tianmei World Academy, she works with leaders and organisations across Europe and China to redesign business as a force for solving social issues while staying financially sustainable, thus contributing to the achievement of the UN Sustainable Development Goals.